- Millions is simplified app built specifically for Gen Z and first-time investors
- App enables investing in Direct Mutual Funds and Stocks, to expand in more products.
- Millions is built on the belief that the next phase of retail investing growth in India will be driven by first-time investors and Gen Z
Raise Financial Services today announced the launch of Millions, an investing app designed for Gen Z and first-time investors in Indian stock markets. The app enables users to invest in Mutual Funds, Stocks and IPOs through a simplified experience built for those taking their first steps into investing.
India has seen a sharp rise in retail participation in financial markets over the last few years, with millions of first time investors entering the ecosystem. A significant number of young Indians still remain on the sidelines due to a lack of confidence, familiarity, and products designed specifically for their needs. Millions aims to bridge this gap by making investing simpler, more accessible, approachable, and easier to understand.
Built for a generation that is digital-first, aspirational and goal-oriented, Millions removes much of the complexity traditionally associated with investing. Whether it is starting a SIP, investing in a first stock, or building long-term financial habits, the app is designed to help young and first-time users begin their investing journey with ease and confidence.
“Over the last decade, India has undergone a fundamental shift in how young people think about money. Investing is no longer limited to a small segment of the population. Young Indians are actively thinking about wealth creation, financial independence, and participating in the country’s growth story.
What’s interesting is that this generation is approaching investing very differently. They are not starting with financial products; they are starting with aspirations. They want to pursue their passions, make side money with content creation, hustle when required to earn extra or even take a career break, start a business, or create long-term financial security for themselves
The challenge for our industry is that investing experiences have often been built around products, terminology, and complexity, whereas most people think in terms of goals and outcomes. The experience with Millions is built to bridge that gap. By bringing together goal-based investing with access to mutual funds and stocks, we’re making investing feel more relevant, approachable, and connected to what people actually care about.” said Pravin Jadhav, Founder of Raise Financial Services.
India is at an inflection point where investing is becoming relevant to a much larger section of the population than ever before. The next chapter of retail participation in India will be driven by first-time investors and Gen Z, individuals and young people who are earning earlier, thinking about their financial future sooner, and building long-term wealth creation habits.
Millions joins Raise’s growing ecosystem of investing & trading products built to serve users across different stages of their financial journey. The launch reflects Raise’s broader mission of enabling wider participation in India’s growth story by creating modern, technology-led financial products that simplify investing and make wealth creation more accessible for every Indian.
The Millions app is now available on Google Play and Apple App Store for users looking to start investing in mutual funds and stocks through a simple, purpose-driven experience designed around their goals and aspirations.
About Raise Financial Services
Raise Financial Services (raiseholding.co) is a technology-led financial services platform focused on enabling wider participation in India’s growth through the capital markets. As a new generation of financially aware Indians seeks high-quality, efficient investing experiences, Raise is building modern products designed for both active traders and long-term investors, with a strong emphasis on product, technology, customer experience and AI.Raise operates multiple consumer ventures & products including – Dhan (dhan.co), Millions (millionshq.com), Upsurge (upsurge.club), Fuzz (askfuzz.ai), ScanX (scanx.trade), Filter Coffee (filtercofee.co) and Stratzy (stratzy.in).
Raise was founded in January 2021 by Startup Leader and Serial Entrepreneur – Pravin Jadhav, along with Alok Pandey, Jay Prakash Gupta, and Raunak Rathi. Raise is backed by Hornbill Capital, MUFG, BEENEXT and 3one4 Capital along with the best technology entrepreneurs and leaders from the Indian startup ecosystem.
